Workshops &

Engage for Learning
and Take-Home Action.

Create Traction for your Organisation

Stimulating, insightful and interactive: Workshops & Masterclasses offer a great and engaging way to stretch boundaries, provide fresh thinking, design solutions and build alignment for implementation. Working with you and your team to tailor the content and approach for your engagement and audience. In English, German and French.

International Brand Workshop

Presentation Skills Workshop

Selected Clients


Masterclass on Brand Management

A dynamic one-day master class for executive teams looking to better understand the value of strategic brand management. #Strategic #BrandManagment #ExecutiveEducation – See more

Offsite & Strategy Workshops

A focused workshop or a dedicated offsite is a great way to create an energetic, engaging environment that encourages new ideas and fresh thinking. #Offsite #NewIdeas #Alignment – See more

Customized Engagments

Mix together the perfect ingredients for your event and audience: Brand, Strategy, Future, Culture, Change, Innovation, Growth, Leadership and many more. #Strategy #Stimulation #MakeItYours – See more



Engage for Insight, Stimulation & Learning

Combining cutting-edge insights and experience with an engaging style that inspires audiences small and large.

#Brand #Strategy #Innovation #Future #Commerce #Blockchain #Automotive #Luxury #Culture #Excellence


Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

The Code to Competitive Advantage for Brands, Businesses and Individuals.

A unique blend of philosophical 21st century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.

Stay Up to Date

Sign up for latest thinking and inspiration

Proudly engaged with

Get in Touch

Phone: +41 791386829

Zurich, Switzerland
London, UK