Masterclass on Brand Management (1 to 3 days)

Workshops

Masterclass on Brand Management (1 to 3 days)

How and why does ‘brand’ create value? What does brand really mean? Why is positioning important? What does it mean for ‘the customer to be in the driving seat’? And why are opinions the currency of the future?

This master class (1 to 3 days) is a dynamic and hands on learning experience for executives looking to better understand the answers to these questions.

Through a series of interactive learning sessions, teamwork and cases we’ll cover the most important strategic concepts of 21st century brand management, from brand purpose to customer centricity.

Always tailored to your exact needs, this is a dynamic engagement full of good energy, stimulation and learning!

A dynamic master class for executive teams looking to better understand the value of strategic brand management.

Format

16:9 PowerPoint or KeyNote, incl. Audio/Video & Live Links (YouTube)
Duration: scalable (40 – 60min + Q&A)
Executive Workshops format on request (min. half-day)

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Testimonials

«From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
Andrew Spalding, CEO, MSP
«Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
Don Fetzer, MD EMEA, Baltimore
«Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.»
Martin Eves, Global Head of HR, VERTU

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

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Get in Touch

Email: email@markuskramer.net

Zurich, Switzerland
London, UK

Contact

Markus Kramer advises Boards, Executives and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Professor in Strategic Brand Management at Bayes Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and Co-Author of the Responsible Investment Brand Index RIBI™.

Zürich (Switzerland) & London (UK)
Email: email@markuskramer.net
Web: markuskramer.net

Workshops