Very much look forward to discussing #brand and how to build desirable and powerful value propositions, how purpose serves as an activator from within to create consumer and organisational systems that are carried by their culture #Brand #Purpose #Strategy #Growth...

Great to discuss talent management in the context of digital and growth as part of a broader panel @ Judge Business School in Cambridge; how can Purpose empower the next generation of staff for you and for themselves? ...

Looking forward to a great Off-Site with the team at Swiss Prime Site Solutions - Great to see that Real Estate is thinking deep on Purpose!...

Great to discuss talent management in the context of digital and growth as part of a broader panel @ Judge Business School in Cambridge; how can Purpose empower the next generation of staff for you and for themselves? ...

Great to help pushing frontiers; new directions - great to be with Cass Business School this morning at the 2019 London MBA Symposium for a talk on "Purpose and New Directions in Competitive Advantage" #NewDirections #Purpose...

What can we learn from the value systems underpinning the world of glitz and glamour? How do luxury brands create aspiration and desire - and how can we apply these branding principles to our own propositions?...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Cass Business School in London...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ the Cass MBA Symposium in London...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford...

Brand Purpose: The Navigational Code for Growth Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making....

What is Brand Purpose and why is it inseparable from future success? I am pleased that the international Journey of Brand Strategy is publishing my article in the upcoming and first 2017 edition!...

Published in the Journal of Brand Strategy 2017 Volume 6 Number 1 --- Abstract Navigating towards a substantially better future requires a balanced commitment of long-term vision and strategic decision making. In order for a brand to navigate towards a future where it thrives rather...

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” - Coco Chanel In an ever more connected world it is evident that we are succeeding in boosting the quantity and speed of connections. However, it...

Note: first written for and published in Brand Quarterly Global Edition Jul 15 How come a 6-year old company offering on-demand car service (if you haven’t heard of them, they go by the name of Uber) can be worth $40 billion? And why...

The great Greek philosophers put the meaning of life over everything else - from which all doing would draw value and utility. For businesses, value and meaning were once simple concepts, contained in the practical aspects of a product. A formula where...