Why and how does positioning work? Can entire countries be positioned in the 21st Century? Looking forward to demonstrating how using your strengths to create and communicate your advantages can put you ahead at Cyprus Investment Migration Council Workshop....

Note: first written for and published in Brand Quarterly Global Edition Jul 15 How come a 6-year old company offering on-demand car service (if you haven’t heard of them, they go by the name of Uber) can be worth $40 billion? And why...