Very much look forward to discussing #brand and how to build desirable and powerful value propositions, how purpose serves as an activator from within to create consumer and organisational systems that are carried by their culture #Brand #Purpose #Strategy #Growth...

Helping to enable a great commercial venture to leverage the power of brand. Engagement and Brand Workshop with inspiring people in an inspiring place! ...

Luxury marketing works differently. In a world where scarcity drives demand, leveraging the democratizing effects of technology is just not natural. So, then, what are the strategic approaches for dealing with technology in relation to luxury brand management?...

Strategic Communications Prognosis 2019+ BEYOND THE OBVIOUS. What should we be reflecting on in order to successfully navigate the future beyond operational imperatives? ...

Today marks a historic moment in Aston Martins forward history: James Bond’s favorite car brand is selling about 25% of its shares. Time to pause and reflect....

The widely spread assumption is that there is power in collaboration. In reality, the actual power is not in the process of collaboration on its own. Exponential power only unfolds if and when the right individuals, organizations, agents or brands collaborate in...

How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the inevitable, tactical focus of pushing for short-term results?...

A brand's language reflects its culture. A cultured brand, therefore, is one that celebrates language. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee. These two factors do not alter the overall...

Looking forward to taking 750 Moallem Insurance  Specialists through the principles of 21st century brand management !   [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default" font_weight="700" text_align="center" text="Client Website" link="http://mic.co.ir/en/" color="#ffffff" hover_color="#ffffff" background_color="#872434" hover_background_color="#8c8c8c" border_color="#872434" hover_border_color="#8c8c8c" margin="87" border_radius="5"]...

Brand Purpose: The Navigational Code for Growth Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making....

What is Brand Purpose and why is it inseparable from future success? I am pleased that the international Journey of Brand Strategy is publishing my article in the upcoming and first 2017 edition!...

Tesla just overtook Ford Motor Company in market value. Or in other words, a company that is barely a decade old and sells 26’000 cars a year is worth more than a century old company finding every year more than 3.6 million...

Brand & Communication Prognosis 2017:  Thank you to the many of you who have given a little bit of their valuable time to complete my short “Brand Impact 2017” survey over the festive season - Happy New Year! Cutting to the chase: what's...