Marketing in its current form is a dying discipline, driven to extinction by a technology enabled, empowered customer where the value of opinions is the new currency. Promotional effectiveness is becoming unaffordable; rapidly loosing grip or worse it becomes a margin-eroding drug.
Here is to a perspective as to how Marketing can regain its strength as the single most powerful driver to create value for brands and businesses in the future!
Getting You Ahead
Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment