Small Brand Monopolies

95% of the world’s businesses are small companies. Some firms try to grab a slice from the pie while others create new markets.

Applying Blue Ocean strategies and tribal niche marketing has helped some of these companies scale and grow, becoming best in class. Just look at Apple and Tesla.

But how do newcomers gain such power – without the large budgets of global corporates? How do they raise awareness without multi-million dollar campaigns?

Discover how small companies can leverage their authenticity and integrity through niche targeting, positioning, differentiation and clever brand management.


  • 16:9 PowerPoint or KeyNote, incl. Audio/Video & Live Links (YouTube)
  • Duration: scalable (40 – 60min + Q&A)
  • Executive Workshops format on request (min. half-day)

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Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

Get in Touch

Email: email@markuskramer.net
Phone: +41 79 138 68 29

Zurich, Switzerland
London, UK