Small Brand Monopolies

Speaking Topics

95% of the world’s businesses are small companies. Some firms try to grab a slice from the pie while others create new markets.

Applying Blue Ocean strategies and tribal niche marketing has helped some of these companies scale and grow, becoming best in class. Just look at Apple and Tesla.

But how do newcomers gain such power – without the large budgets of global corporates? How do they raise awareness without multi-million dollar campaigns?

Discover how small companies can leverage their authenticity and integrity through niche targeting, positioning, differentiation and clever brand management.

Format

16:9 PowerPoint or KeyNote, incl. Audio/Video & Live Links (YouTube)
Duration: scalable (40 – 60min + Q&A)
Executive Workshops format on request (min. half-day)

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Testimonials

«From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
Andrew Spalding, CEO, MSP
«Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
Don Fetzer, MD EMEA, Baltimore
«Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
Sophie Constantinou, Senior Conference Officer, IHM Conferences

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

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Get in Touch

Email: email@markuskramer.net

Zurich, Switzerland
London, UK

Contact

Markus Kramer advises Boards, Executives and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Professor in Strategic Brand Management at Bayes Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and Co-Author of the Responsible Investment Brand Index RIBI™.

Zürich (Switzerland) & London (UK)
Email: email@markuskramer.net
Web: markuskramer.net

Speaking Topics