Faster and better access to information allows empowered consumers to see through value chains: products, brands and companies are exposed like never before. Price and value comparisons at a simple click transform the very nature of competition.
Let’s explore how forward-thinking companies are marketing inside out, embedding co-creation with customers, humanizing their propositions and drive purpose inside out: balancing radical transparency with powerful presence.
Format
16:9 PowerPoint or KeyNote, incl. Audio/Video & Live Links (YouTube)
Duration: scalable (40 – 60min + Q&A)
Executive Workshops format on request (min. half-day)
«From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
Andrew Spalding, CEO, MSP
«Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
Don Fetzer, MD EMEA, Baltimore
«Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
Sophie Constantinou, Senior Conference Officer, IHM Conferences
Workshops & Masterclasses
Getting You Ahead
Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.
