Differentiate or Die

Speaking Topics

Welcome to the world where positioning is everything.

In 1969 on July 21st at 02:56 am the first man set foot onto the moon. Can you tell me who that was? – Neil Armstrong.

And who was the second? – Buzz Aldrin joined him about 20 minutes later.

And the third? – Well you can see the pattern – positioning works if you are first. There is no time in a consumers mind to cut through the clutter. So join me on an exploration on what positioning is all about, how to create and articulate a differentiated value proposition – and how to utilize these powerful concepts for yourself.

Join me on an exploration on what positioning is all about, how to create and articulate a differentiated value proposition – and how to leverage these powerful concepts.

Format

16:9 PowerPoint or KeyNote, incl. Audio/Video & Live Links (YouTube)
Duration: scalable (40 – 60min + Q&A)
Executive Workshops format on request (min. half-day)

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Testimonials

«From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
Andrew Spalding, CEO, MSP
«Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
Don Fetzer, MD EMEA, Baltimore
«Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
Sophie Constantinou, Senior Conference Officer, IHM Conferences

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

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Get in Touch

Email: email@markuskramer.net

Zurich, Switzerland
London, UK

Contact

Markus Kramer advises Boards, Executives and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Professor in Strategic Brand Management at Bayes Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and Co-Author of the Responsible Investment Brand Index RIBI™.

Zürich (Switzerland) & London (UK)
Email: email@markuskramer.net
Web: markuskramer.net

Speaking Topics