Innovation is about being around tomorrow. But to innovate is not as simple as it sounds. Brands and Businesses are often stuck in the past – doing things they way they always were done. Whether conceiving new products, finding novel applications for existing solutions or finding easier ways to market and sell, we can overcome our own functional bias through a simple, powerful framework, allowing us to see the world through a different lens.

Learn the technique of reverse thinking and understand what the impact of a Culture of Excellence can have on your business to innovate for the future.


  • 16:9 PowerPoint or KeyNote, incl. Audio/Video & Live Links (YouTube)
  • Duration: scalable (40 – 60min + Q&A)
  • Executive Workshops format on request (min. half-day)

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Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

Get in Touch

Email: email@markuskramer.net
Phone: +41 79 138 68 29

Zurich, Switzerland
London, UK