Speaking
Engagements

Cutting edge insights
that inform and inspire.

vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin
vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin
vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin

Insights and Learning

Engagements that transform and inspire audiences small & large, connecting with people at all levels and functions. Working with you and your team to tailor the content and approach to your event and audience. 

#Purpose #Time #Beauty #Luxury 
#Brand #Strategy #Marketing #Culture

Selected Speaking Topics

Luxury Learning
Take a look behind the curtain of glitz and glamour and experience what leaders, brands and businesses can learn from the world of luxury. #LearnFromLuxury #Integrity #ValueSystems - See more
Brand Purpose
Learn how to understand, articulate and create shared and aligned purpose for brands, organisations and teams for success, growth and better business. #Purpose #Alignment #Culture - See more
Brand Power
Explore the transformational power of Brand and see how the strength of values and beliefs can propel your organization to new hights. #BrandPower #Branding #Transformation - See more
Personal Branding
Zoom in on what successful personal branding looks like. We look at the core branding principles, tips and tricks to create your personal brand. #PersonalBranding #Presentation #Marketing - See more
Positioning
Join me on an exploration on what positioning is all about, how to create and articulate a differentiated value proposition – and how to leverage these powerful concepts. #Positioning #Differentiation #Standout - See more
Future of Marketing
Gain a new perspective on where marketing is headed, what role it plays and how it shapes products, organizations and entire communities for better businesses! #Marketing #Strategy #Future - See more
Demystifying The CMO
Together we’ll shed some light into the mind of your CMO colleague, unravel what is on his or her mind and offer practical tips and tricks on how to better align for shared success. #CMO #Marketing #Alignment - See more
Customized Engagements
Mix together the perfect ingredients for your event and audience: Brand, Strategy, Future, Culture, Change, Innovation, Growth, Leadership and many more. #Strategy #Stimulation #MakeItYours - See more

Past Engagements

Selected Past Engagements

Learning from Luxury: Branding for Better Business
Comms Strategy for Harley-Davidson
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Testimonials

  • «Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
    Sophie Constantinou, Senior Conference Officer, IHM Conferences
  • «Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
    Don Fetzer, MD EMEA, Baltimore
  • «Markus recently spoke at Forrester’s European Marketing Leadership forum, which I hosted and planned. He brought such an enthusiasm and intelligence to the stage – the audience was captivated. Additionally, in the short time that I’ve known Markus, I’ve been so impressed by his ability to combine strategic thinking with a deep knowledge of marketing operations and how to execute.»
    Christine Overby, VP Digital & Practice Leader, Forrester

Workshops & Masterclasses

Getting You Ahead
Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment
Learn more
Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

A Navigational Code for Growth. #Brands #Businesses #People
A unique blend of philosophical 21st-century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.
Learn more

Thinking

Scarcity creates value: lessons from luxury

Scarcity has always been an important principle for luxury brands around the world, and in my opinion it can certainly be useful to apply the scarcity principle to many non-luxury brands as well. The scarcity principle is about how people have a tendency to place a higher value on things that are perceived to be […]

Lessons From Luxury: Quality is a Habit

Aristotle was not in the luxury industry, nor was he a craftsman - but he surely knew a thing or two about quality. He famously once said “quality is not an act, it is a habit.” The role of quality goes beyond just the quality of a product. Having a top-quality product is only one […]

Positioning Your Personal Brand

Brand positioning is a simple concept, but hard to get right. Why is positioning so important not only for companies, brands but also for individuals? What are the benefits of positioning? And how can you go about finding your own position? Here’s a crucial reminder to get us started: if you don't define your own […]

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