What is Purpose, why does it matter now more than ever - and how can we align and activate our own, personal drive with our organizational Purpose?
Looking forward to discussing and deep-diving over lunch with the team and staff of Switzerlands leading premium payment provider!
#NFGrapevine Web3Project Branding Ecosystem
Looking forward to a great Workshop on Digital Marketing Strategy jointly with with the team at Swiss Prime Site Solutions - Great to see that Real Estate is thinking deep on Brand and Digital Marketing!
Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.
Markus Kramer advises Boards, Executives and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Professor in Strategic Brand Management at Bayes Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and Co-Author of the Responsible Investment Brand Index RIBI™.
Our #5th annual Responsible Investment Brand Index™ (RIBI) 2023 is launching on March 28th at 3pm CET. Join me and for an interesting webcast and a take on the #assetmanagement industry and the live unveiling of the Top 10 asset managers globally!
https://www.linkedin.com/posts/markuskramer_ribi-launch-webinar-2023-activity-7042113129454915584-3W63?utm_source=share&utm_medium=member_ios
Here are 14 examples of strong brand positioning and why they work. Article by @GBartolacci
https://t.ly/MxNb
#brandpositioning #differentiation #competitiveedge
