Speaking to senior business professionals at First Direct about excellence in customer experience. What are the key factors for success; and what is needed to achieve excellence in customer service?
Speaking to senior business professionals at First Direct about excellence in customer experience. What are the key factors for success; and what is needed to achieve excellence in customer service?
Innovation is the heartbeat of a business. What does innovation mean and how can a businesses, products and services become more innovative?
Taking the Abbvie executive team on a inspirational journey across different industries. What are others doing and what stimulation can we leverage?
Speaking to senior marketing professionals about what we can learn from luxury and what it really means.
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Markus Kramer advises Boards, Executives and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Professor in Strategic Brand Management at Bayes Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and Co-Author of the Responsible Investment Brand Index RIBI™.
Our #5th annual Responsible Investment Brand Index™ (RIBI) 2023 is launching on March 28th at 3pm CET. Join me and for an interesting webcast and a take on the #assetmanagement industry and the live unveiling of the Top 10 asset managers globally!
https://www.linkedin.com/posts/markuskramer_ribi-launch-webinar-2023-activity-7042113129454915584-3W63?utm_source=share&utm_medium=member_ios
Here are 14 examples of strong brand positioning and why they work. Article by @GBartolacci
https://t.ly/MxNb
#brandpositioning #differentiation #competitiveedge
