Past Engagements

Book Launch: The Guiding Purpose Strategy

Looking forward to launching my new book The Guiding Purpose Strategy!

Brookes University, Oxford

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford

Crypto & Blockchain Summit

Largest Crypto Summit in Switzerland, how ist Blockchain transforming our world?

Jumeirah Marketing Conference, Dubai

Looking forward to sharing and exchanging thoughts on how Luxury and Digital converge!

Marketing Masterclass, Tehran

A fascinating 1-day masterclass on 21st century Brand Management for a small but select audience of the Iranian Impacters Club.

Strategy for Thailand Elite - US, UK, DE, FR & Japan, Global

Helping Thailand Elite (a fully owned subsidiary of Thailand Tourism) getting their message heard across multiple markets through paid and earned media engagement.

Fossil Group Communications Strategy, Basel

Looking forward to how hybrid watches disrupt the world of watchmaking and fashion, jointly with Fossil Group.

MIELE Communications Workshop - KickOff, Zurich

How great to run a communications workshop with a company that places "We want kitchens to be filled with wonderful aromas, recipes to be perfect and food to be always fresh" at the heart of what it does!  

2018 Comms Strategy for Harley-Davidson, Switzerland

Developing the 2018 communications platforms and Media Plans jointly with the team @ Harley-Davidson.

HMD Global NOKIA Phones Media Breakfast, Zurich

Welcoming 10+ top Swiss Media for HMD Global's Media Breakfast in Zurich

Book Launch: The Guiding Purpose Strategy, New-York, USA

Looking forward to launching my new book The Guiding Purpose Strategy!

Charity Trip To Rwanda, Africa

Looking forward to joining a small group of entrepreneurs supporting BPN to visit Rwanda to learn from small entrepreneurs in a different context!

Quality of Nationality Index Strategy Development & Launch, London, UK

Working with Henley & Partners Global to devise a global media and activation strategy for the reputable Quality of Nationality Index.

Moallam Insurance Marketing Workshop, Tehran, Iran

Looking forward to taking 750 Moallem Insurance  Specialists through the principles of 21st century brand management !  

Communications Strategy, Porrentruy, Switzerland

Working with private School Collège & Lycée Saint-Charles on brand, positioning, strategy, commercialisation and scaling internationally.

European Harley Days 2017, Lugano, Switzerland

Great fun with one of the most iconic brands out there - and a great team to activate on customer experience!

Richmond Events Marketing Forum, Switzerland

Brand Purpose: The Navigational Code for Growth Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making.

Feature Article in Journal of Brand Strategy, Global

What is Brand Purpose and why is it inseparable from future success? I am pleased that the international Journey of Brand Strategy is publishing my article in the upcoming and first 2017 edition!

2D Graphene Workshop, London, UK

Helping shape the future of lighter and faster carbon fibre components through brand.

Annual Swiss Real Estate Congress, Zurich, Switzerland

What can Real Estate learn from Power Brands? What does good look like in Real Estate Brand & Marketing Management?

Keynote & Workshop at the 4th Annual Brand Congress, Cyprus

What are the trends shaping Brand & Marketing? Looking forward to a stimulating morning with 200 Senior Marketing and Brand Professionals in Cyprus!

Bank of China Master Class on Strategic Brand Management, London, UK

Looking forward to taking 30 executives onto a packed one-day journey of 21st century Brand Management. Bank of China in London, as part of the Cass Business School Executive Management Training programme.

UK Marketing Property Awards, London, UK

Judging the great work of UK Marketing Agencies across multiple categories in real estate including best creative and team of the year - looking forward to it!

Rolls-Royce Motor Cars - Keynote for Schmohl AG, Zurich, Switzerland

What is Luxury, what does it really mean and how is it evolving? A look behind the curtain of glitz and glamour for a select group of individuals at the Grand Dolder in Zurich.

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