Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford
Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford
Largest Crypto Summit in Switzerland, how ist Blockchain transforming our world?
Looking forward to sharing and exchanging thoughts on how Luxury and Digital converge!
A fascinating 1-day masterclass on 21st century Brand Management for a small but select audience of the Iranian Impacters Club.
Helping Thailand Elite (a fully owned subsidiary of Thailand Tourism) getting their message heard across multiple markets through paid and earned media engagement.
Looking forward to how hybrid watches disrupt the world of watchmaking and fashion, jointly with Fossil Group.
How great to run a communications workshop with a company that places "We want kitchens to be filled with wonderful aromas, recipes to be perfect and food to be always fresh" at the heart of what it does!
Developing the 2018 communications platforms and Media Plans jointly with the team @ Harley-Davidson.
Welcoming 10+ top Swiss Media for HMD Global's Media Breakfast in Zurich
Looking forward to launching my new book The Guiding Purpose Strategy!
Looking forward to joining a small group of entrepreneurs supporting BPN to visit Rwanda to learn from small entrepreneurs in a different context!
Working with Henley & Partners Global to devise a global media and activation strategy for the reputable Quality of Nationality Index.
Looking forward to taking 750 Moallem Insurance Specialists through the principles of 21st century brand management !
Working with private School Collège & Lycée Saint-Charles on brand, positioning, strategy, commercialisation and scaling internationally.
Great fun with one of the most iconic brands out there - and a great team to activate on customer experience!
Brand Purpose: The Navigational Code for Growth Navigating towards a substantially better future requires a balanced commitment to long-term vision and strategic decision-making.
What is Brand Purpose and why is it inseparable from future success? I am pleased that the international Journey of Brand Strategy is publishing my article in the upcoming and first 2017 edition!
Helping shape the future of lighter and faster carbon fibre components through brand.
What can Real Estate learn from Power Brands? What does good look like in Real Estate Brand & Marketing Management?
What are the trends shaping Brand & Marketing? Looking forward to a stimulating morning with 200 Senior Marketing and Brand Professionals in Cyprus!
Looking forward to taking 30 executives onto a packed one-day journey of 21st century Brand Management. Bank of China in London, as part of the Cass Business School Executive Management Training programme.
Judging the great work of UK Marketing Agencies across multiple categories in real estate including best creative and team of the year - looking forward to it!
What is Luxury, what does it really mean and how is it evolving? A look behind the curtain of glitz and glamour for a select group of individuals at the Grand Dolder in Zurich.
Looking forward to aligning on core objectives, building traction and stimulating fresh marketing thinking!
Markus Kramer advises Boards, Executives and Operational Teams on all aspects of Strategic Positioning, Reputation and Brand Management. The brands Markus works with include Harley-Davidson, Aston Martin, Ferrari, DHL, Luxury Goods, Financial Services Firms, Technology Brands, NGOs, Startups and many more. Markus is a Visiting Professor in Strategic Brand Management at Bayes Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA). He is the author of The Guiding Purpose Strategy© and Co-Author of the Responsible Investment Brand Index RIBI™.
Our #5th annual Responsible Investment Brand Index™ (RIBI) 2023 is launching on March 28th at 3pm CET. Join me and for an interesting webcast and a take on the #assetmanagement industry and the live unveiling of the Top 10 asset managers globally!
https://www.linkedin.com/posts/markuskramer_ribi-launch-webinar-2023-activity-7042113129454915584-3W63?utm_source=share&utm_medium=member_ios
Here are 14 examples of strong brand positioning and why they work. Article by @GBartolacci
https://t.ly/MxNb
#brandpositioning #differentiation #competitiveedge
