Past Engagements

Learning from Luxury: Branding for Better Business

When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. For Schmohl Exlusive Cars and the SHED Private Club in Zug, Switzerland.

Comms Strategy for Harley-Davidson

Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.

Grat to talk #luxury @DolderNews this week with @audiswitzerland and Swiss Deluxe Hotels, Prestige Magazine and a great crowed of thinkers on Progress and the relentless pursuit of creating better tomorrows. #luxury

BPN Vision Shaping, Switzerland

Very much looking forward to work jointly with the BPN board on the five-year vision! A fascinating location, a great group of people and and even better cause - promoting entrepreneurship in developing countries.

How to find more Customers: Mongolia

A two day session for entrepreneurs in Mongolia on the topic of "How to find more Customers" - we will look at key concepts such as Brand + Marketing = Sales, Think Customer, Creating Relevancy, Connecting Customers with You and of course: Making it happen! #brand #communication #digitalmarketing

Presenting the 2023 Responsible Investment Brand Index

Looking forward to the launch of the the fifth edition of our  fully updated Responsible Investment Brand Index RIBI jointly with my co-author Jean-Francois Hrischel!

Purpose Lunch & Learn @ Swisscard

What is Purpose, why does it matter now more than ever - and how can we align and activate our own, personal drive with our organizational Purpose? Looking forward to discussing and deep-diving over lunch with the team and staff of Switzerlands leading premium payment provider!

#NFGrapevine Web3Project Branding Ecosystem

#NFGrapevine Web3Project Branding Ecosystem

Digital Marketing Strategy with Swiss Prime Site Solutions

Looking forward to a great Workshop on Digital Marketing Strategy jointly with with the team at Swiss Prime Site Solutions - Great to see that Real Estate is thinking deep on Brand and Digital Marketing!

PKB Private Bank Brand Roll Out

Very excited to run a full month of strategy and brand roll out workshops for a project long in the works with together with the board, exec and operational teams at PKB Private Bank - onwards and upwards!

Winners Make History: APMP UK Annual Conference 2022

Looking forward to deliver a keynote for the The APMP UK Annual Conference 2022 - offering unparalleled access to hundreds of bid and proposal management professionals. It’s a huge opportunity to make connections, share knowledge and be inspired by presentations from some of the profession’s experts.

How to find more Customers: Nicaragua

A 2 x 2hr session for entrepreneurs in Nicaragua on the topic of "How to find more Customers" - we will look at key concepts such as Brand + Marketing = Sales, Think Customer, Creating Relevancy, Connecting Customers with You and of course: Making it happen! #brand #communication #digitalmarketing

European Harley Days 2022, Lugano, Switzerland

Great fun with one of the most iconic brands out there - and a great team to activate on customer experience; ready for 2022 - stay healthy and fingers crossed we can pull it off!

UK Marketing Property Awards, London, UK

Judging the great work of UK Marketing Agencies across multiple categories in real estate including best creative and team of the year - looking forward to it!

Purpose with Mercuri Urval

Organisations are good at describing WHAT and HOW they do what they do. Very few are good at explaining WHY. Yet, in the age of increasingly undifferentiated products and services, your “Raison d’Être” is rapidly becoming your new KNOW-HOW, impacting who buys from you, and who works for and stays with you. Or not. But […]

BPN Rwanda: Brand Development

I warmly congratulate the Business Professionals Network BPN on the 10th anniversary of their activities in #Rwanda. I am proud I have been able to support you on different levels and to actively play a role in supporting aspiring entrepreneurs – not only in Rwanda, but also in Kyrgyzstan, Georgia, Mongolia and Nicaragua. It is an honour to serve as member of BPN's Board of Trustees, and help on the ground in Rwanda for the anniversary celebration including a seminar on the importance of #brand and #positioning for entrepreneurs.

Rector's Dinner of the City, University of London 

A great honour to bebe invited to the annual Rector's Dinner of the City, University of London – alongside with London’s Lord Mayor Vincent Keaveny and Sionade Robinson Ph.D., FRGS among others. This prestigious event took place in the no less legendary Egyptian Room at the Mansion House London. Inspired by Egyptian and Roman architecture, this place may have been a room of controversy in the past but has also been a place for debates and discussions about the future ever since.

Bayes Business School London MBA Symposium 2022

Great to help to push frontiers; new directions - great to support Cass Business School for their 2022 London MBA Symposium for a talk on "Purpose" #NewDirections #Purpose

Purpose Workshop, Zurich, Switzerland

Looking forward to a great Off-Site with the team at Swiss Prime Site Solutions - Great to see that Real Estate is thinking deep on Purpose!

Marketing Trends Webinar for Swiss SMEs

What shapes marketing, how and what drives (real) differentiation, how can SMEs deal with the proliferation and complexity of (digital) channels? Join in for free (in German!).

Best Business Minds, Webcast

Looking forward to speaking with Marc Kramer on his Best Business Minds talk-show next Friday at 1 pm EST US on lessons to take onboard when building great #brands

Future of (Digital) Marketing, Cambridge, UK

Great to discuss marketing in the context of digital and growth as part of a broader panel @ Judge Business School in Cambridge; how can marketing empower the next generation of talent and leaders?

Book Launch: The Guiding Purpose Strategy - Extended Edition, London

Looking forward to launching the new, fully updated and extended edition of The Guiding Purpose Strategy in London!

Book Launch: The Guiding Purpose Strategy - Extended Edition, Zurich

Looking forward to launching the new, fully updated and extended edition of The Guiding Purpose Strategy in Zurich!

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