Taking MBA students on a 3-day masterclass journey into 21st century Brand Management; fusing academic rigor and real world applicability through case work.
12 Apr MBA Masterclass, Tehran, Iran
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?