# Markus Kramer: Brand Strategy Expert \| Speaker \| Author

> Markus Kramer advises top brands — Harley\-Davidson, Aston Martin, Ferrari — on brand strategy \& culture\. Speaker, author \& visiting professor\.

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## Pages
- [About](https://www.markuskramer.net/about/)
- [Contact](https://www.markuskramer.net/contact/)
- [Speaking](https://www.markuskramer.net/speaking/)
- [Workshops](https://www.markuskramer.net/workshops/)
- [Latest Thinking](https://www.markuskramer.net/latest-thinking/)
- [Past Engagements](https://www.markuskramer.net/past-engagements/)
- [Upcoming Engagements](https://www.markuskramer.net/upcoming-engagements/)

## Posts
- [What is the Language of your Brand?](https://www.markuskramer.net/brand-language/): A brand's language reflects its culture\. A cultured brand, therefore, is one that celebrates language\. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee\. These two factors do not alter the overall structure of the brand's lingua franca \- but if the language is not aligned with a brand's values, vision, ideology and ultimately its overarching raison d'être, it will not resonate no matter how clearly and beautifully written \.\.\.
- [The Chinese car brands already in Europe? They are just the tip of the iceberg\.](https://www.markuskramer.net/the-chinese-car-brands-already-in-europe-they-are-just-the-tip-of-the-iceberg/)
- [WHAT ROUTE 66 TEACHES US ABOUT BRANDS THAT LAST](https://www.markuskramer.net/what-route-66-teaches-us-about-brands-that-last/)
- [The Luxury of Alignment](https://www.markuskramer.net/the-luxury-of-alignment/)
- [BPN Vision Shaping, Switzerland](https://www.markuskramer.net/bpn-vision-shaping-switzerland/): Very much looking forward to work jointly with the BPN board on the five\-year vision\! A fascinating location, a great group of people and and even better cause \- promoting entrepreneurship in developing countries\.

## Speakings
- [You and the CMO – Different Planets, same Universe](https://www.markuskramer.net/speaking/demystifying-the-cmo/)
- [The Future of Marketing](https://www.markuskramer.net/speaking/the-future-of-marketing/)
- [Brand Purpose](https://www.markuskramer.net/speaking/brand-purpose/)
- [Brand Power](https://www.markuskramer.net/speaking/branding-power/)
- [Personal Branding](https://www.markuskramer.net/speaking/personal-branding/)

## Workshops
- [Customized Engagements: Just for You\!](https://www.markuskramer.net/workshop/customized-engagements/)
- [Offsite \& Strategy Workshops](https://www.markuskramer.net/workshop/offsite-strategy-workshops/)
- [Masterclass on Brand Management \(1 to 3 days\)](https://www.markuskramer.net/workshop/masterclass-on-brand-management/)

## Categories
- [Past Engagements](https://www.markuskramer.net/category/past-engagements/)
- [All](https://www.markuskramer.net/category/all/)
- [Brand](https://www.markuskramer.net/category/brand/)
- [Luxury](https://www.markuskramer.net/category/luxury/)
- [Strategy](https://www.markuskramer.net/category/strategy/)

## Tags
- [Strategy](https://www.markuskramer.net/tag/strategy/)
- [Brand](https://www.markuskramer.net/tag/brand-de/)
- [Marketing](https://www.markuskramer.net/tag/marketing-de/)
- [Purpose](https://www.markuskramer.net/tag/purpose-de/)
- [Luxury](https://www.markuskramer.net/tag/luxury/)

## Optional
- [Sitemap index](https://www.markuskramer.net/sitemap_index.xml)