LFL - What We Can Learn From Luxury, Dubai

What can we learn from the value systems underpinning the world of glitz and glamour? How do luxury brands create aspiration and desire - and how can we apply these branding principles to our own propositions?

 

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Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.

Learning from Luxury: Branding for Better Business

When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. For Schmohl Exlusive Cars and the SHED Private Club in Zug, Switzerland.

BPN Vision Shaping, Switzerland

Very much looking forward to work jointly with the BPN board on the five-year vision! A fascinating location, a great group of people and and even better cause - promoting entrepreneurship in developing countries.

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