Learning from Luxury: Branding for Better Business

When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. For Schmohl Exlusive Cars and the SHED Private Club in Zug, Switzerland.

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Comms Strategy for Harley-Davidson

Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.

Grat to talk #luxury @DolderNews this week with @audiswitzerland and Swiss Deluxe Hotels, Prestige Magazine and a great crowed of thinkers on Progress and the relentless pursuit of creating better tomorrows. #luxury

BPN Vision Shaping, Switzerland

Very much looking forward to work jointly with the BPN board on the five-year vision! A fascinating location, a great group of people and and even better cause - promoting entrepreneurship in developing countries.

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