When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. For Schmohl Exlusive Cars and the SHED Private Club in Zug, Switzerland.
16 Nov Learning from Luxury: Branding for Better Business
Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.
Very much looking forward to work jointly with the BPN board on the five-year vision! A fascinating location, a great group of people and and even better cause - promoting entrepreneurship in developing countries.