Speaking to finance professionals about what finance can learn from luxury, what the underlying, shared and transferable principles are and how correct 'translation' can yield better returns for any business.

03 Jan Key Note, European Financial Marketing Association, Paris, France
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Looking forward to the launch of the the fifth edition of our fully updated Responsible Investment Brand Index RIBI jointly with my co-author Jean-Francois Hrischel!
What is Purpose, why does it matter now more than ever - and how can we align and activate our own, personal drive with our organizational Purpose? Looking forward to discussing and deep-diving over lunch with the team and staff of Switzerlands leading premium payment provider!
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