Engaging with senior marketers on a debate on how brands can build stronger communities, create better loyalty with customers and how to create value over time.

02 Oct Key Note, CMO Council, London, UK
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Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.
When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. For Schmohl Exlusive Cars and the SHED Private Club in Zug, Switzerland.
Very much looking forward to work jointly with the BPN board on the five-year vision! A fascinating location, a great group of people and and even better cause - promoting entrepreneurship in developing countries.
