Geared to Power You

Understanding why, where and how you fit into the hearts and minds of others is at the core of any successful brand journey. Academic rigour and years of working with some of the world’s most powerful brands form the ideal canvas from which to identify, define and articulate your very own basis for success.

Whether it is finding purpose, shaping strategic brand or business vision, achieving clarity in market positioning, or reconfiguring the architecture of organisational capabilities: profit from a proven track record of strengthening brands and creating demand in the 21st century.

A Proven Track Record


Leverage more than two decades of expertise in helping Aston Martin (Global Chief Marketing Officer), Harley-Davidson (Marketing Director EMEA), Ferrari (Consulting) as well as companies such as Mazda and Honda to take their fascinating brands to more people in more places around the world. Covering everything from brand strategy to market activation that delivers results.


Understand and apply how luxury brands create desire and aspiration, benefitting from years of experience in supporting prestigious brands across multiple sectors, from leading luxury hotels, jewellery-makers and watchmakers to high-end digital devices including cameras and mobile phones.

Finance & Future Commerce

Enabling growth for Asset Managers and Fintech Businesses through strategic brand positioning, value articulation and activation in an increasingly decentralized and radically transparent world.


Swiss at heart and staying ahead of the curve with degrees in Marketing & Brand Management from the University of California in Berkeley (USA), an MBA (Hons) from the SAID Business School at the University of Oxford (UK) and a degree in Future Commerce from MIT (USA). Senior Honorary Visiting Fellow at the Faculty of Management Sciences at Cass Business School London for MBA and Executive courses on Strategic Brand Management. European Board of the Chief Marketing Officer (CMO) Council.

Walking the Talk

Entrepreneurial real-world expertise derived from putting vision, experience and energy into vested stakes and engagements in order to help brands and businesses grow stronger.


Brand Affairs

Advising and supporting businesses on all aspects of strategic growth, positioning and brand management. Partner. London, Zurich, Vienna and Dusseldorf and through trusted partners globally.



Connected-Car and automotive CRM. London and New York. Strategic partner for Brand & Marketing.


Stericycle Expert Solutions

Stericycle Automotive Solutions. London and EMEA. Strategic partner for Brand Protection & Enhancement.



Fintec Intelligence offering institutional asset management for self-directed investors. Switzerland and Germany. Brand & Marketing Lead.



Helping build, transform and direct financial and technology businesses. Strategic Partner for Brand & Marketing. Geneva and London.


Luxury Society

LFL (Learning from Luxury), The Guiding Purpose Strategy (Book), Member of Luxury Society. Geneva, London.

Future & Commerce


Future Think Tank helping companies making sense of tomorrow. Associate. London, South Africa.


Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements involving the shaping of shared and aligned purpose, creating vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment


Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

The Code to Competitive Advantage for Brands, Businesses and Individuals.

A unique blend of philosophical 21st century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.


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  • What should we look out for to successfully navigate these choppy times for our businesses, brands and our teams? Today, not tomorrow is whe...

Education & Teaching

Get in Touch

Phone: +41 791386829

Zurich, Switzerland
London, UK