Great to help to push frontiers; new directions - great to support Cass Business School for their 2020 London MBA Symposium for a talk on "Purpose" #NewDirections #Purpose...

Great to help pushing frontiers; new directions - great to be with Cass Business School this morning at the 2019 London MBA Symposium for a talk on "Purpose and New Directions in Competitive Advantage" #NewDirections #Purpose...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Cass Business School in London...

Strategisches Markenmanagement - Eine Perspektive zu Markenbegehrlichkeit und Kundenengagement am Cass MBA Symposium in London...

Strategic Brand Management in the 21st century - A perspective on brand desirability and consumer engagement @ Brookes University in Oxford...