“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” - Coco Chanel In an ever more connected world it is evident that we are succeeding in boosting the quantity and speed of connections. However, it...

Zusammenarbeit mit dem Leadership Team des in Genf ansässigen Asset Managers Unigestion. Definieren, Verfeinern und Ausrichten der Positionierung und Markenformulierung von innen nach aussen....

Referat vor rund 800 Senior Business Leadern über die Zukunft des Marketing, wie es unsere Art Business zu betreiben beinflussen wird und was wir schon heute tun sollten um für die Zukunft bereit zu sein....

Based on concepts as old as humanity itself, luxury represents the discipline of branding in its finest essence and stands true at the pinnacle of differentiation. It is the antidote of commoditization. The intangibles within luxury are powerful drivers of growth, generating...

What makes for good leadership? There are as many books as there are opinions on this topic. One way to look at this question is to look at industries and areas that are doing something right. So why look at Luxury as...

Definition, Gestaltung und Umsetzung der globalen Marketing Strategie von Aston Martin zusammen mit dem Marketing und Executive Team (2010-2013) in Gaydon (UK) und rund um die Welt....