What should we look out for to successfully navigate these choppy times for our businesses, brands and our teams? Today, not tomorrow is when we all need to rethink and reimagine the future. So that we can all move forward with meaning,...

Why and how does positioning work? Can entire countries be positioned in the 21st Century? Looking forward to demonstrating how using your strengths to create and communicate your advantages can put you ahead at Cyprus Investment Migration Council Workshop....

Very much look forward to discussing #brand and how to build desirable and powerful value propositions, how purpose serves as an activator from within to create consumer and organisational systems that are carried by their culture #Brand #Purpose #Strategy #Growth...

Assets and awareness of Responsible Investment continue to rise – yet asset managers still struggle to express their often-good intent through their brand. Recent years reveal an unmistakable trend towards responsible investing and growing awareness of the importance of Environmental, Social and Governance (ESG)...

Helping to enable a great commercial venture to leverage the power of brand. Engagement and Brand Workshop with inspiring people in an inspiring place! ...

Luxury marketing works differently. In a world where scarcity drives demand, leveraging the democratizing effects of technology is just not natural. So, then, what are the strategic approaches for dealing with technology in relation to luxury brand management?...

Today marks a historic moment in Aston Martins forward history: James Bond’s favorite car brand is selling about 25% of its shares. Time to pause and reflect....

The widely spread assumption is that there is power in collaboration. In reality, the actual power is not in the process of collaboration on its own. Exponential power only unfolds if and when the right individuals, organizations, agents or brands collaborate in...

How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the inevitable, tactical focus of pushing for short-term results?...

A brand's language reflects its culture. A cultured brand, therefore, is one that celebrates language. Brands usually communicate in an articulate manner both externally and internally, focusing on two important factors: the context and the addressee. These two factors do not alter the overall...

Ich freue mich zusammen mit 750 Versicherungsexperten von Moallem Versicherungen in die Welt des Kundenorientierten Markendenkens des 21s Jahrhunderts einzutauchen!   [button size="medium" icon_pack="font_elegant" target="_self" hover_type="default" font_weight="700" text_align="center" text="Kunden Website" link="http://mic.co.ir/en/" color="#ffffff" hover_color="#ffffff" background_color="#872434" hover_background_color="#8c8c8c" border_color="#872434" hover_border_color="#8c8c8c" margin="87" border_radius="5"]...

Journal of Brand Strategy - Volume 6, Issue 1 - Einer nachhaltigen und besseren Zukunft entgegensteuern zu können, verlangt nach einer Balance zwischen langzeitiger Vision und strategischer Entscheidungsfreude. Damit eine Marke in eine erfolgreiche Zukunft navigiert werden kann, in welcher sie nicht...