Luxury marketing works differently. In a world where scarcity drives demand, leveraging the democratizing effects of technology is just not natural. So, then, what are the strategic approaches for dealing with technology in relation to luxury brand management?...

Strategic Communications Prognosis 2019+ BEYOND THE OBVIOUS. What should we be reflecting on in order to successfully navigate the future beyond operational imperatives? ...

How is demand going to be influenced? What are the key areas to bear in mind when strengthening the brand and creating demand beyond the inevitable, tactical focus of pushing for short-term results?...

Brand & Communication Prognosis 2017:  Thank you to the many of you who have given a little bit of their valuable time to complete my short “Brand Impact 2017” survey over the festive season - Happy New Year! Cutting to the chase: what's...

Up and Onwards to a Year of Greatness! Take a look past the operational implications of taking your brand digital, social and mobile. Beyond the aspects of continuing to build Omni channel mechanics, organizational alignment and marketing effectiveness. We are all fully into...