What should we look out for to successfully navigate these choppy times for our businesses, brands and our teams? Today, not tomorrow is when we all need to rethink and reimagine the future. So that we can all move forward with meaning,...

Assets and awareness of Responsible Investment continue to rise – yet asset managers still struggle to express their often-good intent through their brand. Recent years reveal an unmistakable trend towards responsible investing and growing awareness of the importance of Environmental, Social and Governance (ESG)...

Published in the Journal of Brand Strategy 2017 Volume 6 Number 1 --- Abstract Navigating towards a substantially better future requires a balanced commitment of long-term vision and strategic decision making. In order for a brand to navigate towards a future where it thrives rather...

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” - Coco Chanel In an ever more connected world it is evident that we are succeeding in boosting the quantity and speed of connections. However, it...

Note: first written for and published in Brand Quarterly Global Edition Jul 15 How come a 6-year old company offering on-demand car service (if you haven’t heard of them, they go by the name of Uber) can be worth $40 billion? And why...

The great Greek philosophers put the meaning of life over everything else - from which all doing would draw value and utility. For businesses, value and meaning were once simple concepts, contained in the practical aspects of a product. A formula where...