Great to help pushing frontiers; new directions - great support Bayes Business School for their 2022 London MBA Symposium for a talk on "Purpose" #NewDirections #Purpose

20 Apr Bayes Business School London MBA Symposium 2022
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Developing the 2023 communications platforms jointly with the team @ Harley-Davidson.
When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. For Schmohl Exlusive Cars and the SHED Private Club in Zug, Switzerland.
Very much looking forward to work jointly with the BPN board on the five-year vision! A fascinating location, a great group of people and and even better cause - promoting entrepreneurship in developing countries.
