Speaking to senior business professionals about excellence in customer experience. What are the key factors for success; and what is needed to achieve excellence in customer service?
08 May Key Note, Customer Experience Summit, London, UK
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?