Shaping and planing the marketing direction of Aston Martin with the global leadership and marketing team.
12 Aug Marketing Direction Workshop, Aston Martin, Frankfurt, Germany
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?