Brand strategy workshop with the senior management of Blacksock and extended team. Identifying and shaping future business and brand strategy.
02 Sep Brand Strategy Workshop, Blacksocks.com, Zürich, Switzerland
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?