Speaking to a large senior audience of 800 senior business leaders about the future of marketing, how it will effect our way doing business and what we should do today to get ready.
01 Dec World Leader Conference, Tehran, Iran
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?