Working with the senior management team of Crossingtech on positioning, communicaiton and an executable stragtegy. Distilling complexity into language everyone can get exctied about!
01 Jun Crossingtech Strategy Workshop, Lausanne, Switzerland
Defining and shaping Harley-Davidson's marketing strategy jointly with the makreting and executive teams. (2006-2010)
Defining and shaping Aston Martin's global marketing strategy jointly with the makreting and executive teams. (2010-2013)
Speaking to senior marketers about what we can learn from luxury. How does luxury create value and what are the underlying principles that trancend industry boundaries?