Home - Markus Kramer

It’s never just business ... or is it?

#BrandExpert #Entrepreneur #Author #Speaker

I help the world's top brands conquer challenges, rewrite the rules, and evolve their businesses. With CEOs, business owners, and operational teams, I shape vision and reconfigure the very architecture that drives business and brand culture.

Let's take your brand to the next level together.

Speaking

Engage for Insight, Stimulation & Learning

Cutting-edge insights, experience and an engaging style that inspires audiences small and large.

#Purpose #Time #Beauty #Luxury
#Brand #Strategy #Marketing #Culture

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Selected Speaking Topics

Speaking Topics Overview

Testimonials

«Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
Don Fetzer, MD EMEA, Baltimore
«Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
Sophie Constantinou, Senior Conference Officer, IHM Conferences
«Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.»
Martin Eves, Global Head of HR, VERTU
«From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
Andrew Spalding, CEO, MSP
«Markus recently spoke at Forrester’s European Marketing Leadership forum, which I hosted and planned. He brought such an enthusiasm and intelligence to the stage – the audience was captivated. Additionally, in the short time that I’ve known Markus, I’ve been so impressed by his ability to combine strategic thinking with a deep knowledge of marketing operations and how to execute.»
Christine Overby, VP Digital & Practice Leader, Forrester
«I just wanted to send you a quick email to say a huge thank you for joining us at The Berkeley yesterday. Your presentation was well received by our audience and we have had some great feedback them with over half of participants giving you a very high score!»
Alice Mungall,Private Banking Project Manager, Owen James
«I thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell you that your speech was ranked by the participants among the three best ones of the full event.»
Patrick Desmarès, CEO, EFMA

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment

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Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

A Navigational Code for Growth. #Brands #Businesses #People

A unique blend of philosophical 21st-century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.

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Thinking

Positioning Your Personal Brand

Brand positioning is a simple concept, but hard to get right. Why is positioning so important not only for companies, brands but also for individuals? What are the benefits of positioning? And how can you go about finding your own position? Here’s a crucial reminder to get us started: if you don't define your own […]

04 December, 2023

Storytelling for Emotional Connection: Lessons from Luxury Brands

As Stewart Wallis from the New Economics Foundation once stated: “History tells us that a value shift is triggered by creation of a new story about how we want to live.” Most companies in most industries are not good at storytelling. Their marketing or corporate communications departments are missing the opportunities and benefits the best […]

05 November, 2023

Learning from Luxury: Branding for Better Business

When building your #brand, please think luxury 💎. I use principles of luxury branding to explain, mostly to non-luxury businesses, why and how this space serves as a beacon in brand building. There are many learnings to be had. For starters, rather than relying on superficiality and run-off the mill messaging, a strong brand focuses […]

17 May, 2023