Geared to Power You

Power-up and get ahead of your competitors with cutting-edge insights and strategic thinking rooted in the privilege of working with and for some of the world’s strongest brands.

Welcome to the intersection at which brand strategy and ‘getting results’ go hand-in hand.

Creating an architectural blueprint for your brand

Powering Brands

A proven methodology honed through many years of academic rigour and real-world experience: from finding purpose and setting out strategic brand vision to shaping the architecture of business capabilities, implementation and organisational alignment.

Discover Brand Strategy and Expertise


Engage for Insight, Stimulation & Learning

Combining cutting-edge insights and experience with an engaging style that inspires audiences small and large.

#Brand #Strategy #Innovation #Future #Commerce #Blockchain #Automotive #Luxury #Culture #Excellence

Selected Speaking Topics



Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.

#Purpose #Vision #Culture #Brand #Marketing #Alignment


Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

The Code to Competitive Advantage for Brands, Businesses and Individuals.

A unique blend of philosophical 21st century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.


  • Resilience is our ability to protect ourselves from the potential negative effects of stress factors. Succeeding, even excelling, despite in...

  • I had the pleasure of giving an interview on purpose to Austin, TX based communications consultant Jo Detavernier. We discussed among other ...

  • What should we look out for to successfully navigate these choppy times for our businesses, brands and our teams? Today, not tomorrow is whe...


Upcoming Engagements

Selected Past Engagements

Proudly engaged with

Get in Touch

Phone: +41 79 138 68 29

Zurich, Switzerland
London, UK