helping you grow stronger
Bringing Aston Martin to more people
in more places around the world
Harley-Davidson in Europe
the Middle East and Africa
What everyone can learn
for the Luxury Industry
Applying the Epitome of Branding
in the context of Strategy, Change,
Innovation and Growth
I help boards, executives, operational teams as well as private equity and growth funds think and work through all aspects of strategic positioning and 21st-century brand & communications management. So they can positively reach more people in more places.
Power-up and get ahead of your competitors with cutting-edge insights and strategic thinking rooted in the privilege and experience of working with and for some of the world’s strongest brands.
Welcome to the intersection where brand strategy and ‘getting results’ go hand-in-hand.
Tap into a proven framework honed through many years of academic rigour and real-world experience: from Purpose to setting out Strategic Brand Vision, from shaping the architecture of Brand and Marketing Ecosystems to meticulous implementation, measurement and continued optimisation. Across all touchpoints and all channels. Across sectors. B2C and B2B.
Cutting-edge insights, experience and an engaging style that inspires audiences small and large.
#Purpose #Brand #Strategy #Marketing
#Innovation #Culture #Future
Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment
Markus Kramer & Tofig Husein-zadeh
A Navigational Code for Growth. #Brands #Businesses #People
A unique blend of philosophical 21st-century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.
I had the pleasure of giving an interview on purpose to Austin, TX based communications consultant Jo Detavernier. We discussed among other ...25 April, 2020