vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin
vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin
vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin

Geared to Power You

I help boards, executives, operational teams as well as private equity and growth funds think and work through all aspects of strategic positioning and 21st-century brand & communications management. So they can positively reach more people in more places.

Power-up and get ahead of your competitors with cutting-edge insights and strategic thinking rooted in the privilege and experience of working with and for some of the world’s strongest brands.

Welcome to the intersection where brand strategy and ‘getting results’ go hand-in-hand.

Speaking

Engage for Insight, Stimulation & Learning

Cutting-edge insights, experience and an engaging style that inspires audiences small and large.
#Purpose #Brand #Strategy #Marketing
#Innovation #Culture #Future
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Selected Speaking Topics

Speaking Topics Overview

Testimonials

  • «Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
    Don Fetzer, MD EMEA, Baltimore
  • «Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
    Sophie Constantinou, Senior Conference Officer, IHM Conferences
  • «Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.»
    Martin Eves, Global Head of HR, VERTU
  • «From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
    Andrew Spalding, CEO, MSP
  • «Markus recently spoke at Forrester’s European Marketing Leadership forum, which I hosted and planned. He brought such an enthusiasm and intelligence to the stage – the audience was captivated. Additionally, in the short time that I’ve known Markus, I’ve been so impressed by his ability to combine strategic thinking with a deep knowledge of marketing operations and how to execute.»
    Christine Overby, VP Digital & Practice Leader, Forrester
  • «I just wanted to send you a quick email to say a huge thank you for joining us at The Berkeley yesterday. Your presentation was well received by our audience and we have had some great feedback them with over half of participants giving you a very high score!»
    Alice Mungall,Private Banking Project Manager, Owen James
  • «I thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell you that your speech was ranked by the participants among the three best ones of the full event.»
    Patrick Desmarès, CEO, EFMA

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment
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Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

A Navigational Code for Growth. #Brands #Businesses #People
A unique blend of philosophical 21st-century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.
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Thinking

Defining Your Vision Statement

What does a vision statement entail? And how do you envision your future? Defining your vision gives you a visual and even sense of direction. It allows you to create a clear path that directs you towards a goal. Remember: If you don’t know where you’re headed, how will you get there?

BRANDING FOR ASSET AND WEALTH MANAGERS: YOUR ANCHOR OF STABILITY

Your brand, a product of both your culture and history, is a steady rock. This might be your unique point of stability for the decade(s) to come. More than ever, your investors will be looking for these rare elements of stability. We suggest that now is a good time to take stock and reflect on what makes you unique.

Maverick Cultures

The dilemmas related to corporate vs. maverick approaches are not new. Fast-forward to today’s world and we see that a maverick culture is still cutting-edge. For example, Dr. Harold Puthoff, the physicist who has worked closely for decades with the intelligence community (CIA, NASA, DIA, etc.), has listed the areas of interest on where leading-edge tech trends are headed. Top scientists around the world were commissioned for their technical input. What’s interesting is that among such futuristic studies as ‘programmable matter’, ‘invisibility cloaking’ or ‘meta-materials, in that list there was also – ‘corporate vs. maverick inventor cultures’.2

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Proudly engaged with

Get in Touch

Zurich, Switzerland
London, UK
Contact
Copyright © 2023 Markus Kramer | All Rights Reserved
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