vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin
vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin
vertu
schindler
harley-davidson
InvestecInvestec
ferrari
sgesge
nissannissan
bank-of-china
aston-martinaston-martin

It’s never just business ... or is it?


#BrandExpert #Entrepreneur #Author #Speaker

I help the world's top brands conquer challenges, rewrite the rules, and evolve their businesses. With CEOs, business owners, and operational teams, I shape vision and reconfigure the very architecture that drives business and brand culture. 

Let's take your brand to the next level together.

Speaking

Engage for Insight, Stimulation & Learning

Cutting-edge insights, experience and an engaging style that inspires audiences small and large.
#Purpose #Time #Beauty #Luxury
#Brand #Strategy #Marketing #Culture
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Selected Speaking Topics

Speaking Topics Overview

Testimonials

  • «Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!»
    Don Fetzer, MD EMEA, Baltimore
  • «Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!»
    Sophie Constantinou, Senior Conference Officer, IHM Conferences
  • «Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.»
    Martin Eves, Global Head of HR, VERTU
  • «From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!»
    Andrew Spalding, CEO, MSP
  • «Markus recently spoke at Forrester’s European Marketing Leadership forum, which I hosted and planned. He brought such an enthusiasm and intelligence to the stage – the audience was captivated. Additionally, in the short time that I’ve known Markus, I’ve been so impressed by his ability to combine strategic thinking with a deep knowledge of marketing operations and how to execute.»
    Christine Overby, VP Digital & Practice Leader, Forrester
  • «I just wanted to send you a quick email to say a huge thank you for joining us at The Berkeley yesterday. Your presentation was well received by our audience and we have had some great feedback them with over half of participants giving you a very high score!»
    Alice Mungall,Private Banking Project Manager, Owen James
  • «I thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell you that your speech was ranked by the participants among the three best ones of the full event.»
    Patrick Desmarès, CEO, EFMA

Workshops & Masterclasses

Getting You Ahead

Customized education with tangible outputs. Facilitated engagements to shape shared and aligned purpose, create vision, and embedding and aligning teams on brand strategy, culture and direction.
#Purpose #Vision #Culture #Brand #Marketing #Alignment
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Markus Kramer & Tofig Husein-zadeh

The Guiding Purpose Strategy

A Navigational Code for Growth. #Brands #Businesses #People
A unique blend of philosophical 21st-century reflection, experience and hands-on brand strategy frameworks: The Guiding Purpose Strategy is a book for the positive change-makers of tomorrow.
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Thinking

Scarcity creates value: lessons from luxury

Scarcity has always been an important principle for luxury brands around the world, and in my opinion it can certainly be useful to apply the scarcity principle to many non-luxury brands as well. The scarcity principle is about how people have a tendency to place a higher value on things that are perceived to be […]

Lessons From Luxury: Quality is a Habit

Aristotle was not in the luxury industry, nor was he a craftsman - but he surely knew a thing or two about quality. He famously once said “quality is not an act, it is a habit.” The role of quality goes beyond just the quality of a product. Having a top-quality product is only one […]

Positioning Your Personal Brand

Brand positioning is a simple concept, but hard to get right. Why is positioning so important not only for companies, brands but also for individuals? What are the benefits of positioning? And how can you go about finding your own position? Here’s a crucial reminder to get us started: if you don't define your own […]

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Past Engagements

Selected Past Engagements

Learning from Luxury: Branding for Better Business
Comms Strategy for Harley-Davidson
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Proudly engaged with

Get in Touch

Zurich, Switzerland
London, UK
Contact
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